The question “What is Clickfunnels?” is blowing up Google Trend search data these days.
When you’re starting an online business, you might not have the resources or the know-how to fully get it off the ground.
There’s a lot that goes into building a website equipped to sell a product or service.
For people who don’t have tech experience and don’t have the funds to pay for a tech team, ClickFunnels can be a great tool.
It will help you get up and running quickly, so you can start making sales.
What Is Clickfunnels – Overview of ClickFunnels
ClickFunnels is a tool you can use to build a professional website easily to sell either digital or physical products.
It offers web page templates, sales funnel templates and a whole host of other tools and features to increase your page traffic and sales.
Users with little or no programming and design experience can pick from pre-made templates to design their site.
Simple drag-and-drop features allow users to easily layout their website however they want.
Users with more experience, who like to have more control, can make any changes they like to the templates – right down to the coding.
ClickFunnels specifically helps people create sales funnels. A sales funnel is the process through which you take a first-time visitor or casual shopper and turn them into a loyal customer.
These funnels can be used to generate leads, sales or interest in online events (like webinars).
It’s designed to be user-friendly to help business owners of any experience level to realize their dreams and launch their business.
If you’re wondering whether it’s worth investing in a platform that has totally nailed sales funnels instead of your bog standard website, read my blog Sales Funnels vs. Websites: A Better Strategy to Get Your Customer to Checkout.
You’ll find out why it makes total sense to invest in a platform that’s lazer-focused on maximizing your sales from the get-go.
What Is Clickfunnels – Who is it for?
ClickFunnels is for everyone.
The beauty of ClickFunnels is that it can benefit new and experienced business owners.
A lot of the magic happens in the templates and customization.
The templates allow you to build a sales funnel quickly and at a professional level.
Customization allows you to tweak the templates until they fit your exact vision.
As involved or as hands-off as you want to be, ClickFunnels can meet that need for you.
ClickFunnel templates help you to ride on the shoulders of giants and swipe what you need to grow your business and leave the rest.
What Is Clickfunnels – Special Software Features
ClickFunnels offers a ton of features. There’s a lot to cover, so I’m just going to dive right in:
Sell a variety of products
Unlike other similar tools, ClickFunnels allows you to sell countless products and services.
Find out how ClickFunnels stacks up to (and crushes) its main rival LeadPages here.
These products and services include:
Any physical products, like books, food and beauty products.
Individual coaching sessions where you work one-on-one with your customers or in a group.
Informational/digital products, like classes, PDFs, eBooks, etc.
Membership programs where people receive a good or service on an ongoing basis.
Webinars or other online events where people can join in to hear a presentation.
What Is Clickfunnels – Landing page design
Build a landing page to capture the attention of new visitors. This can be done easily with Clickfunnels.
Design your landing page in a way that will naturally lead visitors to complete a purchase.
Add, delete or rearrange pages to maximize the effectiveness of your sales funnel.
You can choose a pre-made design to start and customize it as much or as little as you like.
Drag and drop page elements to suit your needs best.
Once you develop a landing page design that you like, use this design to inspire the design throughout your web page.
To get the most out of your landing page to create more revenue, click here for five parts you must split test.
Once you’ve selected a funnel that best fits your needs, you can tweak it and make edits until it’s set up exactly how you want.
Customization includes the design of the pages that your customer will go through to complete their order.
You can include product images, demo videos, reviews, whatever suits you best.
You can also add, delete and move any pages in the funnel to create exactly the process you want.
There are also different functions you can perform with different sales funnels.
Tripwire/Unboxing funnels: recommending other related products for upsells.
Sales letter or video sales letter funnels: lengthier descriptions and reviews to help sell a product.
Launch funnel: introduce new products or services.
I’ve got 23 instantly-downloadable customizable templates to get you started when you sign up for a free 14-day trial of ClickFunnels using my affiliate link.
But that’s not all.
When you sign up for your ClickFunnels 14-day free trial, you’ll also get specially-selected bonuses to help your business to succeed.
Here are some of the bonuses waiting for you when you sign up for the 14-day free trial:
– Facebook Marketing Madness – How To Launch High Converting Ads in Any Space.
– A personal ClickFunnels training course.
– 23 pre-built Sales Funnels that can be imported directly into a ClickFunnels account.
– A mini-course in YouTube Video.
– A 100 Day Social Media/Affiliate Marketing Bootcamp.
– Unlimited email support.
– Additional training on how to set up custom domains for free within your ClickFunnels account.
– An email marketing course.
– A funnel hacking playbook to replicate what has made other online entrepreneurs successful with their sales funnels.
– 1 Free copy of Russell Brunson’s book, DotCom Secrets.
– Free training video: How to Increase Sales by 150% with ClickFunnels.
What Is Clickfunnels – Funnel scripts
Your copy can either attract your audience like bees to honey or have them running for the hills.
But what do you do if you aren’t a copywriting genius?
Don’t worry. ClickFunnels have you covered with Funnel Scripts.
This optional feature turns even rookie writers into copywriting pros.
Funnel Scripts gives you scripts that can be tailored to different aspects of your business.
So, if you want to write attention-grabbing emails, webinar opt-in, Facebook ads etc. Funnel Scripts have you covered.
Click here to find out more about how this copywriting magic machine can boost your engagement levels and sales.
Clickfunnels – A/B testing
A/B testing is possibly one of the most useful features that ClickFunnels has to offer.
It allows you to run two different funnels to see which one performs better.
You can make changes as big as the copy and sales video used or as small as the button placement and headline.
There’s a lot of components that go into building a profit-making sales funnel.
It can be hard to tell what was responsible for the failure or success of a particular funnel.
A/B testing will allow you to see what your audience responds to best, so you can continue to utilize it in the future.
Clickfunnels – Analytics dashboard
The analytics dashboard will also be helpful in working out which tactics are working best for your business.
You can monitor the performance of different aspects of your sales funnel.
This includes page views, sales, memberships, emails, marketing campaigns and more.
After some trial and error, it will become clear what works best for you and what isn’t worth your time and resources.
As time goes on, you’ll learn how to market your business in the most effective way.
The best part of the analytics dashboard is that all the work is done for you.
You don’t need to input numbers or create formulas. The dashboard automatically tracks the numbers for everything you and your site visitors do on the ClickFunnels platform.
Clickfunnels – Form customization
Order forms, email opt-in forms and other forms required from your audience need to be simple and easy to complete.
If they’re too tedious, your audience may walk away the second they see the requirements of the form.
ClickFunnels will help you set up either a one or two-step process to easily take your customers from “only interested” to “completed a sale.”
A one-step process would simply be giving information on one page and that’s it.
After completing this page, they hit enter and are done with the purchase/opt-in process.
A two-step process is usually for the purchase of a product or service where you would also like to get their contact information, so you can follow-up and market to them later.
Clickfunnels – Instant order bumps
Instant order bumps are prompts that customers receive during checkout to purchase another product or service.
When a customer buys a product, you can recommend that they purchase a similar or complimentary product or another.
Make this process as easy as possible by creating a one-click link that will add the item to the customer’s cart.
The quicker the order process, the more likely customers are to make impulse purchases.
There’s a huge amount of upsell potential in this strategy.
Clickfunnels – Email auto responder
Use emails or other messaging systems to help find leads.
Send emails, build subscriber lists and create automatic responses all on the ClickFunnels platform.
You can use these emails to promote new products or promotions.
You can also use emails to reach opted-in subscribers to inform them of the latest news in your business and industry.
Some people think that email marketing is dead, but it’s still one of the best ways to remind customers of your products and draw them back in.
It’s especially effective in bringing customers back to abandoned cart items.
Email marketing is still a great tool for your business and ClickFunnels’s email auto responder makes it easy.
Clickfunnels – Follow-up funnels
When someone gives you their contact information, you can use this to engage them with offers and promotions.
Follow-up sales funnels can focus on previously purchased items, how recently they purchased or what site actions the customer performed.
Monitoring customer activity and creating follow-up sales funnels allow you to create super-targeted marketing campaigns in the future.
Clickfunnels Affiliate management
If you plan to use affiliates in your marketing strategy, ClickFunnels can help you manage your affiliates in their platform.
Handle payouts, payment structure, differentiate affiliate types and affiliate materials all in the same place.
By adding just two pages, you can create an affiliate center for your own use and for affiliates’ use as well.
It makes the whole process so much easier when you’re able to integrate it all into the same platform.
The great thing about ClickFunnels is that you can make money recruiting affiliates for your own products and also be an affiliate for ClickFunnels.
This gives you two revenue streams at your fingertips.
The great thing about ClickFunnels is that there’s a great deal of support to help you succeed and their affiliate program is no different.
Find out more about Clickfunnels Affiliate Program – Training Summit here.
Clickfunnels Membership areas
If you want to create membership exclusive content for your audience, you can do that with ClickFunnels.
You can create membership areas, so that they can log in and access information created specifically for them.
These membership areas can host any kind of content for your designated membership-only audience.
You can even host live or pre-recorded webinars through ClickFunnels.
You can include this in your membership-only content or you can make it available to everyone.
Click here for my video of how to create a membership site quickly and easily with ClickFunnels
So, what’s all this going to cost?
ClickFunnels is surprisingly affordable taking into consideration all the benefits you get.
Added to that, it really can help you to build a six or seven-figure business, like it has for me.
For a full run down of all the features you get for your buck, read my updated Clickfunnels Pricing Review (I’ll also let you in on how to get the best deal).
What Is Clickfunnels Conclusion
ClickFunnels is like a swiss army knife for your business. Irrespective of your experience, you can start up a professional sales funnel in very little time.
Bonus Clickfunnels Post Content
*this article has been updated since the original post*
In the video at the top of this post, I layout what the tool is and actually how I use it in my “tactical triangle”. If you’ve googled the phrase “What is clickfunnels?” You’ve found the right place.
I’m hoping you’ve found this post because you were looking for in depth, helpful information on Clickfunnels. Maybe you are building a business. Maybe you already have a successful business and you are trading out marketing tools.
Whatever it is, Clickfunnels pricing and features are the most justified on the market in my opinion. Sure, you can accuse me of being biased because I’m in their affiliate network, but I’m not hiding from it. I also use them for both of my businesses.
The Tactical Triangle and Clickfunnels
1. Traffic and Clickfunnels
Just because you build a killer sales page or a rapturous optin funnel, doesn’t mean anyone will ever see it. This isn’t Field of Dreams…if you build it, they WON’T come. You have to know how to aggregate your own traffic…to control impressions and get eyeballs on your funnel.
My main source of traffic is Facebook Ads and SEO. Want to learn how to do Facebook Ads and scale them profitably? Send me a private Facebook Message by clicking here.
2. Conversions and Clickfunnels
The majority of Clickfunnels work is done in this part of the tactical triangle. Broadly speaking, Clickfunnels acts as the conversion platform inside your sales funnel. If you can write great copy, have an offer that cures the customer’s “bleeding neck pain”, then you can build an unstoppable conversion weapon inside of your Clickfunnels account.
3. Economics and Clickfunnels
In order to keep your business running, you have to have the economics on your side. You can create a feedback loop with great traffic, going to great conversions that produce revenue.
Then, you have Gross Revenue and Gross Profit that will fuel more Traffic, to fuel more conversions and so on.
Voila! It’s a business!
Be sure to comment below if you have any questions. Also, don’t forget, I offer some stellar bonuses if you sign up for Clickfunnels using my links on this page.
Disclaimer: I am an affiliate of Click Funnels and will get paid a commission if you choose to start an account by using one of my links in this post…at no additional cost to you. Plus, if you do use my links I will share with you ALL of my Bonus trainings and tools(see below). This includes 23 sales funnels plus tons of advanced traffic training. Clickfunnels has what are called “Share Links” that you can literally click on and import/clone my funnels into your ClickFunnles account. Sound crazy? Try me. Simply email me once you’ve started an account at firstname.lastname@example.org. I’ll delive