I am a super happy Longtail Pro customer. If you haven’t figured it out by now, I am actually one of those crazy serial entrepreneurs. I have my hands in lots of different markets, and have found many opportunities to monetize with something called niche marketing.
Longtail Pro: What is Niche Marketing?
Niche marketing is concentrating all efforts on a specific and well-defined segment of the population. According to Business Dictionary, niches are created by identifying needs, wants, and requirements that are not being addressed by others in the industry. That’s where you can come in and create a profitable business by developing goods and services to meet these needs. In short, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.
Longtail Pro: Why is Niche Marketing Successful?
There are many reasons why niche marketing can be a powerful way to monetize:
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The Design Trust says as the pool of people you are looking at is smaller, it will be easier to identify potential clients and partners to work with as you can be more targeted with your marketing efforts.
It will be easier for you to become an expert in your field as you focus research on a small portion of the population. You’ll be able to know what really makes your customers tick, and what makes them really happy.
You’ll be able to gain ground fast. Your visibility will skyrocket as you target a small group, and you will become well known within your customer base quickly.
According to The Balance it takes work to establish yourself as a dominant player in a niche for sure, but it’s absolutely possible. Because a large retailer, though they may try, can never be all things to all people. There will always be segments of the population whose needs are going unmet – leaving room for you to monetize by meeting those needs.
Longtail Pro: How to Find Your Next Niche Marketing Opportunity
Traffic Salad gives us the three biggest mistakes when doing SEO and trying to find the best opportunity as you enter into a new market.
- Words are too competitive
- Words have no search volume
- Words have no commercial intent
Luckily, Longtail Pro helps us overcome all of that. I discovered Longtail Pro about three or four years ago while building one of my niche sites. And now that particular site is a six-figure business. But I also use Longtail Pro in a local lead generation business that I do, as well as a sales funnel building business for online entrepreneurs.
Longtail Pro doesn’t build websites, it doesn’t build sales funnels, it doesn’t do SEO. It doesn’t do all that stuff for you, but it does the research and, it’s the literal hinge that my entire business has been built around. According to RobbieRichards.com, Longtail Pro was rated one of the best set tools by top industry experts, and is used by over 70,000 marketers around the globe.
I want to show you my go-to activity when it comes to Longtail Pro, when I’m going to create a money site, when I’m going to enter a new niche, when I’m looking for a new place for monetization. I always go to Longtail Pro because what I’ve learned is that there are small hinges that swing big doors.
Longtail Pro Step 1: Create A Project
There’s probably some Longtail Pro users that are way better at this than I am, but I’m just going to show you what worked for me. I always go to Create a Project here by hitting the little plus sign. I have a lot of projects, and I would tell you the more projects you have the more opportunities you have to score. You have to create a lot of searches or projects so that you can finally narrow down your best opportunity.
Longtail Pro Step 2: Google AdWord Suggestion and Manual Keyword
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So I create my project, and the way I almost always start, unless I already know the keywords in the particular niche, I usually start with the Google AdWords suggestion bar, even though I may not even be running Google AdWords. This will create multiple keyword ideas I can build around. I kind of let Longtail use the Google suggested keywords as an idea, so it’ll spit out a bunch of keywords for you here, and you can obviously filter in and out. You can choose how many suggested keywords you want.
If you feel like you already have a good grasp on the industry, you can just plug it in to manual keyword. For example, for real estate agents, garage door repair businesses or tow truck drivers, or any local business who need their phone to ring, I kind of know what I’m looking for. It’s usually the need, the keyword plus geography, and I plug it in to the manual keyword here.
Longtail Pro Step 3: Volume and KC
The next step is to take note of what keyword has the most volume. The volume indicates how much that keyword is searched; what people need and what they’re looking for. Then take a look at the keyword competition, or KC. Always look for average KC or QR competitiveness scores of under 30. The KC indicates how many sites are actually ranking for the keyword; your competition in this particular market. If it’s under 30, I’ve found that I can almost always get on page one.
Basically, you’re looking for high volume and low keyword competition, which takes us back to niche marketing—trying to break into a market where there is a high need that’s not being adequately addressed.
So here’s my formula— volume and KC along with industry opportunity.
If Longtail Pro doesn’t tell me there’s an opportunity there, I don’t pursue it because at the end of the day, what Longtail Pro is really doing is showing me what not to waste my time on, and if you value your time, $1,000 an hour, $10,000 an hour type work, this is the $10,000 an hour work that you can do for your online business.
Recently, the friendly folks over at Longtail Pro’s Blog asked me to be highlighted. You can check it out here!