Marketing Is A Complete System, Not A Silver Bullet
Ever thought, “Why the HELL can’t my website just make money?”
Join the band.
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Listen to me.
That’s right, no magic wands are available when it comes to marketing.
…and if you’re looking for a silver bullet, go werewolf hunting…
But I’m gonna show you somethin‘ here…not gonna leave you empty handed.
If you think you’re going to create a logo and a sexy website that will “make it rain”, think again.
I’m not trying to be Mr. Negative. I’m just shooting you straight.
A true marketing system works like a funnel.
Several mechanisms that work in unison to provide an ongoing stream of leads, prospects and customers.
Now, who has a marketing system in place?
Few entrepreneurs and business owners…it’s not easy work.
In fact, it often requires the help of a professional to design, install and deploy great funnel.
The components of the funnel are not what’s central here. The motivation and message behind the system is where the gold appears.
Here Are 4 Questions Effective Marketers Must Answer
Your customers want you to know the answers to these questions:
Why should I listen to you?
Why should I believe what you have to say?
Why should I do anything about what you are saying?
Why should I act now?
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Selling anything without being able to answer these questions will be a hard labor.
Once you can answer these questions, creating customers gets easier.
Are you able to answer these questions?
Every time you interact…
Every time you communicate…
Every time you email…
Every time you send smoke signals…
You should be answering those four questions.